i came across this American start up, culture kitchen, based in SF. Great idea, but horrible way of describing it with some really weird, paternalistic (or matriarchal...) discourses going on. I just can't work out whether "my" cuisine is "ethnic" or not...
anyway, i wrote them and thought I'd share. an abridged version (slightly harsher than what i actually sent) is below.
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hey guys
i just stumbled across your site (recommended on the pinterest weekly email).
First, what a brilliant idea. It makes perfect sense to learn to cook specific dished from people used to cooking those dishes. If i was based in SF, i'd totally sign up for some of your courses. As it is, I’m just going to try making your flan recipe. I really wish you the best of luck.
You’ve clearly got a lot of bright people working on your site and have really thought about your business model. but... someone has to say it your site looks like no one has taken a step back and read it with fresh eyes. the way you've described some of the stuff, "immigrant women", "ethnic" in fact general use of the words "immigrant" and “ethnic” is just weird. Aren’t American people ethnic too? Isn’t any food an ethnic cuisine? Is it divisive to single people from different backgrounds as “immigrants”?
Some of it looks like a joke and not a real site at all. I know that race politics is very different in the US from how it is in the UK, but looking at it with English eyes some of the site looks almost like a parody:
“Know an immigrant woman who cooks her ethnic cuisine better than anyone else you know?”
“With a background in jewelery, metalsmithing and geography, Jennifer is not a typical designer. Born of two immigrant parents, Jennifer has been exposed to many cultures and traditions, and so much of culture and tradition is about the sharing of food.”
“ethnic recipe”
“We are so fortunate to have such diverse chefs with distinct personalities and cultures.”
I’m really not trying to be mean, I just wonder whether because the idea is such a lovely one, and it is really positive and… well…. good, that none of your friends have dared to say “hold on guys… don’t you think some of this is a bit ... err... offensive?”.
Kind regards
Tom